Associate Director, Experience Personalization & Optimization
Company: Novartis Group Companies
Location: East Hanover
Posted on: September 25, 2024
Job Description:
Job Description SummaryThe Associate Director, Experience
Personalization & Optimization will be responsible for delivering
an integrated, omnichannel customer experience for specific
brand(s) within the Integrated Marketing and Customer Experience,
US Innovative Medicines organization. This role will report into
the Director, Integrated Experience Planner and be charged with
defining and delivering a personalized, targeted, and enhanced way
of reaching and engaging customers across channels to drive
behavior change.
Location: The ideal location for this role is East Hanover, NJ site
but remote work may be possible (there may be some restrictions
based on legal entity). Please note that this role would not
provide relocation as a result. If associate is remote, all home
office expenses and any travel/lodging to specific NJ site for
periodic live meetings will be at the employee's expense. The
expectation of working hours and travel (domestic and/or
international) will be defined by the hiring manager. This position
will require some travel.
Job DescriptionMajor accountabilities:
- Partner with Integrated Customer Experience & Optimization
Planners and Marketing Strategy leads to translate brand-specific
and customer-centric concepts into personalized campaigns across
multiple channels for specific brand(s)
- Deliver cohesive and coordinated campaigns and tactics across
all touchpoints (digital and physical)
- Apply data and insights to optimize and continuously improve
the customer experience in service of achieving the defined
brand(s) product strategy; analytic acumen is preferred
- Partner with cross-functional Novartis stakeholders to
effectively plan and deliver cohesive HCP and patient experiences
across channels for the assigned brand; this includes team members
from Marketing Strategy, Novartis Patient Support, PR/Comms, Data
Insights and Analytics, Medical as appropriate
- Architect and deliver human-centered experiences that solve a
specific customer need, while also having sufficient technical
expertise to understand choices and trade-offs across channels to
deliver the best possible experience
- Consistently and effectively apply channel and communications
planning best practices; apply audience journey insights to drive
channel selection and set communication priorities
- Design and deliver programs and experiences that are on time
and on budget across customer touchpointsMinimum Requirements:
- Bachelor's degree in related field is required
- Master of Science and/or MBA preferred
- Minimum of 5 years of experience in leading and developing
communication or marketing strategy in a regulated industry
- Multi-functional experience in Pharmaceutical, Healthcare or
Consumer Packaged Goods, preferred
- 5 years of experience of successfully architecting, delivering,
and managing an integrated, omnichannel customer experience across
HCPs, patients or both
- 5 years of demonstrated experience in utilizing data, insights,
behaviors, and analytics to optimize customer experiences
- Ability to identify opportunities and drive solutions to create
an orchestrated Customer Experience to create experiences that
matter
- Ability to work in a collaborative environment, working closely
with research, content, and data specialists to diagnose and solve
client business challenges and audience pain points or
opportunities for marketing
- Comfort with a high level of collaborative development with
cross-functional team of marketers across the Novartis Product,
Marketing, Data Insights and Analytics, PR/Comms and agency teams,
able to manage and develop relationships and help frame
conversations and work on a collective goal of effective
experiences.
- Experience with media and content testing to analyze
effectiveness of integrated communications in HCP or DTC category
marketing and/or similar experience in designing and delivering
marketing campaigns
- Strong cross-functional leadership and ability to collaborate
effectively with various stakeholders and teams including
Communications, Legal, Regulatory, Compliance and ITThe pay range
for this position at commencement of employment is expected to be
between $158,400.00 and $237,600.00 per year; however, while salary
ranges are effective from 1/1/24 through 12/31/24, fluctuations in
the job market may necessitate adjustments to pay ranges during
this period. Further, final pay determinations will depend on
various factors, including, but not limited to geographical
location, experience level, knowledge, skills and abilities. The
total compensation package for this position may also include other
elements, including a sign-on bonus, restricted stock units, and
discretionary awards in addition to a full range of medical,
financial, and/or other benefits (including 401(k) eligibility and
various paid time off benefits, such as vacation, sick time, and
parental leave), dependent on the position offered. Details of
participation in these benefit plans will be provided if an
employee receives an offer of employment. If hired, employee will
be in an "at-will position" and the Company reserves the right to
modify base salary (as well as any other discretionary payment or
compensation program) at any time, including for reasons related to
individual performance, Company or individual department/team
performance, and market factors.
EEO Statement:The Novartis Group of Companies are Equal Opportunity
Employers and take pride in maintaining a diverse environment. We
do not discriminate in recruitment, hiring, training, promotion or
other employment practices for reasons of race, color, religion,
gender, national origin, age, sexual orientation, gender identity
or expression, marital or veteran status, disability, or any other
legally protected status. We are committed to building diverse
teams, representative of the patients and communities we serve, and
we strive to create an inclusive workplace that cultivates bold
innovation through collaboration and empowers our people to unleash
their full potential.
Accessibility and reasonable accommodationsThe Novartis Group of
Companies are committed to working with and providing reasonable
accommodation to individuals with disabilities. If, because of a
medical condition or disability, you need a reasonable
accommodation for any part of the application process, or in order
to perform the essential functions of a position, please send an
e-mail to tas.nacomms@novartis.com call +1 (877)395-2339 and let us
know the nature of your request and your contact information.
Please include the job requisition number in your message.
https://www.novartis.com/careers/careers-research/notice-all-applicants-us-job-openings
Salary Range$158,400.00 - $237,600.00
Skills DesiredAgility, Asset Management, Commercial Excellence,
Cross-Functional Collaboration, Customer Orientation, Healthcare
Sector Understanding, Influencing Skills, Marketing Strategy,
Negotiation Skills, Operational Excellence, Priority Disease Areas
Expertise, Product Lifecycle Management (PLM), Product Marketing,
Stakeholder Engagement, Stakeholder Management, Strategic
Partnerships
Keywords: Novartis Group Companies, Sayreville , Associate Director, Experience Personalization & Optimization, Executive , East Hanover, New Jersey
Didn't find what you're looking for? Search again!
Loading more jobs...